Is there a way to make hairstyling something really meaningful? Does the beauty industry have to reinforce shallow values and striving after impossible standards?  There is a dark side to the beauty industry.

I like to think of myself as swimming in the deep end of a shallow profession. This means that I work hard to provide an experience that will do more than help you look beautiful, it will enhance your life.

Here is a Ted Talk by Eva DeVirgilis, a makeup artist. This is the first place I heard this idea of “the deep end.”